According to the Arsenal official website, The long-term partnership between PUMA and Arsenal Football Club formally begins on July 1, 2014 and includes wide-ranging licensing rights to develop Arsenal-branded merchandise on a global level.
Months of development work and planning have been happening behind the scenes and the global unveiling of Arsenal’s new kit will be held on the evening of July 10 in London.
PUMA will be producing the playing and training kit for all Arsenal teams, and Arsenal Ladies will be the first to wear a PUMA kit when they play in a special one-off design in the FA WSL Continental Cup game against Chelsea on July 6.
Ivan Gazidis, chief executive officer at Arsenal, said: “This is an exciting day for us and marks the start of a new era. As we expected when we signed the partnership, PUMA have come up with some truly innovative and creative ideas and we are looking forward to unveiling the new kit which I am sure will be a big hit with our supporters around the world.”
Bjoern Gulden, chief executive officer for PUMA, said: “The past months have been a busy time for a great number of people involved in the Arsenal project at PUMA, and we are excited by what lies ahead. The new kit, product collections and marketing plans have been a big area of focus for us and will be revealed next week.”
PUMA has a rich heritage and record of innovation in sport, and football in particular. The likes of Pele, Eusebio, Johan Cruyff and Diego Maradona have all worn PUMA products. Arsenal fans can learn more about PUMA’s background here
The formal unveiling on July 10 will trigger the opportunity for supporters to buy the new kit at Arsenal and PUMA outlets around the world. This will include the re-opening of a fully re-fitted Armoury store at Emirates Stadium on July 11.