Sponsors v Non Sponsors at the World Cup

The World Cup is set to take place in just a few weeks’ time with anticipating continuing to build for fans around the World. This time around it is certainly more of hope rather than expectation for England fans.

Sitting 13th in the rankings this further backs up this notion so a quarter final appearance or further would possibly have to go down as a positive result. There is however a lot of talent in the squad so we could just be all surprised once the tournament kicks off in Russia. The latest Betfair World Cup odds make them 16/1 to lift the trophy and 6/1 to reach the final.

The event on a whole gathers a vast amount of attention which is why companies look to cash in from the tournament.

This can also lead to success for other companies that are similar to the main sponsors. So who are the sponsors and key non sponsors for the upcoming World Cup? Check out the infographic below to find this out and the benefits they can expect to receive from this.

The two countries heading the betting going in are Brazil and Germany which of course comes as no surprise as they are the two leading nations in the history of the competition. Brazil are five time winners of the competition but will be looking for their first victory since 2002.

They hosted the recent World Cup back in 2014 with expectations of victory but unfortunately for them came up short. They look to have one of the most talented squads in the game today with an incredible attacking line which includes the likes of Chelsea and Manchester City stars Willian and Jesus. They will of course be headed by Neymar who is the marquee player for the team and will again be the focus of attention following his World record move to PSG recently.

Germany must start as favourites for the upcoming World Cup as they are the reigning Champions and have one of the most experienced sides in the game today.

The squad knows what it is like to play on the biggest stage with the likes of Arsenal star Ozil and Bayern Munich legend Thomas Muller. If as expected they play at their best then they are going to take all the beating in Russia. The World Cup just cannot come soon enough!


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